Kia has been building cars for over 20 years now. And during that time the brand has grown their line-up of cars. What started as extremely affordable econo-boxes has bloomed into mid-sized cars offered at a great value; and now we have the K900 which pushes the perception of what a luxury car can be. The 2015 Kia K900 has a base price of $59,500.
If Kia is going to be selling a luxury car, then said car must look the part. On the outside the K900 has a stylish signature grille, adaptive front projector headlights, LED daytime running lights, and 19-inch wheels. Out back the K900 looks like a BMW. It is hard to sell a luxury car to luxury car buyers without a potent power plant under the hood. The 2015 Kia K900 is powered by Hyundai’s TAO 5.0 liter V-8 GDI engine that makes 420 horsepower and 376 lb-ft. of torque. Fuel economy is 15 MPG in the city and 23 MPG on the highway.
On the inside, Kia has tried really hard to get the luxury part right. The seats are incredibly comfortable and covered in soft Nappa leather. All the touch points, materials, and dash layout all give the K900 a very upscale feel and look which is important in order to get the buyers looking for an Audi or Lexus. Finally Kia offers a level of technology that is not readily available at this price point which sets the car apart from the rest of the luxury car player.
Kia says the buyer of the K900 is looking for style, technology, luxury, and value. Brand perception is up and hopefully the K900 can make a positive impact for Kia.